Sony DSC-W690/L Marketing Specifications

Sony Cameras Marketing Specifications - DSC-W690/L.
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Compact camera with 10x zoom
The Sony® 10x optical zoom G lens brings distant subjects super close for great outdoors, sports, 

and travel photos. The compact size makes it easy to take with you in a pocket, purse, or 

backpack.
720p MP4 HD Movie Mode1
In 720p MP4 movie mode the camera shoots 1280 x 720 high definition movies at 30 fps, a 

standard format when working with a PC.1 Users will create high quality movies with full use 

of optical zoom in files small enough to transfer to compatible PC or Mac® computer.4 Once 

transferred to your computer and connected to the internet, you can effortlessly upload your 

media to popular photo and video-sharing websitessuch as Photobucket® and YouTube.TM
Sweep Panorama™ mode (up to 360°)
Reach beyond the traditional wide angle lens, and capture more breathtaking shots with 

Sweep Panorama™ mode. Simply press the shutter button and sweep the camera in the desired 

direction and the camera continuously shoots at a high speed, then seamlessly stitches the 

images together with automatic position adjustment to create one stunning panoramic image. 

Available in wide and up to 360° full circle, the camera can take a variety of panoramic shots. 

Now capturing wide landscapes is as easy as press and sweep.
16.1 Megapixel Super HAD™ CCD Image Sensor
A powerful 16.1 megapixel 1/2.3” Super HAD™ CCD image sensor helps you capture gorgeous 

images with superb contrast and clarity down to the finest detail. With 16.1 megapixels, you can 

create stunning, photo-quality prints up to A3+ (13x19”) size, or crop your images and still come 

away with high resolution shots.
3.0” Clear Photo™ LCD display 
Large 3.0” (230K dots) Clear Photo™ LCD display
features sharp, natural color that makes it easy to compose shots, read menus, and view photos, 

even in bright sunlight.
Optical SteadyShot™ image stabilization
Optical SteadyShot™ image stabilization uses a built-in gyro sensor to detect camera shake and 

automatically shifts the lens to help prevent blur without sacrificing image quality. 
Picture Effect
Picture Effect adds a new level of expression to photos, making ordinary landscapes and portraits 

come to life by heightening mood and emphasizing certain attributes.  Select camera models 

have up to nine different effects.  See camera specs for details.
Intelligent Auto Mode
Unlike traditional auto mode, Intelligent Auto (iAuto) mode thinks for you, recognizing scenes, 

lighting conditions, faces, and adjusts settings resulting in clear images, faces with natural skin 

tone and less blur. Take advantage of all the technology without leaving Auto mode. Kids on 

the playground, landscape shots, a beautiful flower or an indoor birthday party;   result in clear 

images without leaving auto mode.
Face Detection technology
Face Detection technology detects up to eight individual faces and adjusts focus, exposure, and 

white balance to help deliver crisp, properly lit images of family and friends.
Smile Shutter™ technology

Shoot beautiful photos and HD 720p video with the slim 16.1MP 

DSC-W690. Get close to your subject with the stabilized 10X optical 

zoom lens, use its colorful 3.0” LCD to compose and share images, and 

select the iSCN mode to automatically set the best exposure for tricky 

scenes.

DSC-W690/L

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