Sony DSC-W530/B Marketing Specifications

Sony Cameras Marketing Specifications - DSC-W530/B.
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14.1 Megapixel Super HAD™ CCD Image Sensor
A powerful 14.1 megapixel 1/2.3"  Super HAD™ CCD image sensor helps you capture gorgeous 

images with superb contrast and clarity down to the finest detail. With 14.1 megapixels, you can 

create stunning, photo-quality prints up to A3+ (13x19”) size, or crop your images and still come 

away with high resolution shots.
2.7”  (230K dots) Clear Photo LCD™ display
Generous 2.7” (230K dots) Clear Photo LCD™ display
features sharp, natural color that makes it easy to compose shots, read menus, and view photos, 

even in
bright sunlight.
Carl Zeiss® Vario-Tessar® Lens with 26mm equivalent wide 4x Optical Zoom
The high-performance Carl Zeiss® Vario-Tessar® 4x optical zoom lens brings distant subjects closer 

for video recording as well as for outdoor, sports, and travel photos, and Close Focus shoots 

close-ups within a  ½” of  the subject.  A wide angle of 26mm equivalent wide-angle lens allows 

you to take wider shots of the scene or group in crowded spaces.
Sweep Panorama™ mode
Reach beyond the traditional wide angle lens, and capture more breathtaking shots with 

Sweep Panorama™ mode. Simply press the shutter button and sweep the camera in the desired 

direction and the camera continuously shoots at a high speed, then seamlessly stitches the 

images together with automatic position adjustment to create one stunning panoramic image. 

Available in wide and ultra-wide options, the camera can take panoramic shots of up to 230 

degrees. Now capturing wide landscapes is as easy as press and sweep.
SteadyShot® image stabilization
SteadyShot® image stabilization compensates for camera shake and helps prevent blur through 

use of digital processing technologies. 
Intelligent Auto Mode
Unlike traditional auto mode, Intelligent Auto (iAuto) mode thinks for you, recognizing scenes, 

lighting conditions, faces, and adjusts settings resulting in clear images, faces with natural skin 

tone and less blur. Take advantage of all the technology without leaving Auto mode. Kids on 

the playground, landscape shots, a beautiful flower or an indoor birthday party; all result in clear 

images without leaving auto mode.
Face Detection technology
Face Detection technology detects up to eight individual faces and adjusts focus, exposure, and 

white balance to help deliver crisp, properly lit images of family and friends.
Smile Shutter™ technology
Smile Shutter™ technology captures a smile the moment it happens. Simply press the Smile 

Shutter™ button and the camera does the rest. You can also select adult and child priority and 

indicate the degree of Smile Detection sensitivity. Intelligent Scene Recognition can now be 

used together with Smile Shutter™ mode when the Intelligent Auto mode is on.  This means that 

beautiful smiles can be captured with settings optimized for the particular scene, even in difficult 

conditions such as twilight and backlighting.
480p  AVI  VGA Movie Mode
In 480p AVI movie mode the camera shoots 640 x 480 movies at 30 fps, the standard format 

when working with a PC.  Users will create movies in files small enough to transfer to a compatible 

PC or Mac® computer and connected to the internet.³  Once transferred to your computer 

effortlessly upload media to popular photo and video-sharing websites  such as Photobucket® 

and YouTube™.

Shoot more life with the Sony® DSC-W530.  Capture landscapes with 

one touch using Sweep Panorama™ mode, get that perfect portrait 

with Smile Shutter™ technology, snap wider scenes with the 26mm 

wide angle lens, get high quality photos with 14.1 megapixels, and 

automatically get clear shots with SteadyShot® image stabilization and 

iAuto; all in a sleek little design.  

DSC-W530/B

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