Sony DSC-W350/B Marketing Specifications

Sony Cameras Marketing Specifications - DSC-W350/B.
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DSC-W350/B

Cyber-shot Digital Still Camera

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The DSC-W350 captures images with amazing detail with its Carl Zeiss® 26mm equivalent wide angle 
4x zoom lens. Take breathtaking panoramas in Sweep panorama mode and review them on a 2.7” 
LCD . Record 720p high definition movies while Optical SteadyShot™  image stabilization, iAuto and 
Face Motion Detection makes taking great images in various conditions easy.

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14.1 Megapixel Super HAD™  CCD 

Image Sensor
A powerful 14.1 megapixel 1/2.3” Super 
HAD™  CCD image sensor helps you 
capture gorgeous images with superb 
contrast and clarity down to the finest 
detail. With 14.1 megapixels, you can 
create stunning, photo-quality prints up 
to A3+ (13x19”) size, or crop your 
images and still come away with high 
resolution shots.

Carl Zeiss Vario-Tessar Lens with 4x 
Optical Zoom and 26mm equivalent 
wide angle
The professional-quality Carl Zeiss

Vario-Tessar

4x optical zoom lens brings distant 
subjects closer for great outdoor, sports, 
and travel photos. Thanks to 26mm 
equivalent of this lens you can also get 

great group shots in tight spots.

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2.7” Clear Photo LCD™  display (230k 
pixels)
Generous 2.7” (230K pixels) Clear 
Photo LCD™  display 
features sharp, natural color that makes 
it easy to compose shots, read menus, 
and view photos, even in bright 
sunlight.

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Sweep Panorama mode
Reach beyond the traditional wide 
angle lens, and capture more 
breathtaking shots with Sweep 
Panorama Mode. Simply press the 
shutter button and sweep the camera in 
the desired direction and the camera 
continuously shoots at a high speed, 
then seamlessly stitches the images 
together with automatic position 
adjustment to create one stunning 
panoramic image. Available in wide 
and ultra-wide options, the camera can 
take panoramic shots of up to 268 
degrees. Now capturing wide 
landscapes is as easy as press and 
sweep.

720p MP4 HD Movie Mode
In 720p MP4 movie mode the camera 
shoots 1280 x 720 high definition 
movies at 30 fps, which is the format 
when working with a PC. Users will 
create high quality movies with full use 
of optical zoom in their Cyber-shot

DSCs in files small enough to transfer 

to compatible PC or Mac

. Once 

transferred to your computer you can 

effortlessly upload your media to 
popular photo and video-sharing 
websites such as Photobucket and 
YouTube

. (Compatible computer 

with internet capability required)

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Self-Portrait Timer
Self-Portrait Timer helps take the 
guesswork out of self portraits by 
utilizing Face Detection technology to 

recognize when your face enters the 
frame. Once the camera detects your 
face, it triggers a 2-second timer, and 
then snaps a picture.

BIONZ™  Image Processor 
The BIONZ™  image processor delivers 
the high resolution and fast 
performance you expect from a Sony

digital camera. Fast processing 

enables Sony's unique feature of Sweep 

Panorama to take and combine 
multiple images in less than a second 
to create wide panoramic images. 
Images have reduced grain and 
appear less washed out.

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Intelligent Auto Mode:
Unlike traditional auto mode, Intelligent 
Auto (iAuto) mode thinks for you, 
recognizing scenes, lighting conditions, 
faces, and adjusts settings resulting 
clear images, faces with natural skin 
tone and less blur. Take advantage of 
all the technology without leaving Auto 
mode. Take a picture from a kid on the 
playground, to landscape shots, to a 
beautiful flower or an indoor birthday 
party. All clear images without leaving 
auto mode.

Intelligent Scene Recognition (iSCN) 

Mode
Intelligent Scene Recognition (iSCN) 
Mode automatically detects eight 
different types of scenes and, within just 
1/30th of a second, selects the 
appropriate camera settings: Backlight, 
Backlight Portrait, Twilight, Twilight 
Portrait, Twilight using a tripod, Portrait, 
Landscape, and Macro. iSCN has two 
modes: Auto and Advanced. In Auto 

Mode, the camera takes a single shot 
using the optimal settings. In Advanced 
Mode, the camera takes a photo with 
the optimal settings and, if in difficult 
lighting (low light or back light) 
immediately takes a second photo 
with another optimized setting so you 
can choose which to keep.

Optical SteadyShot™  image 
stabilization

Optical SteadyShot™  image 
stabilization uses a built-in gyro sensor 
to detect camera shake and 
automatically compensates to help 
prevent blur without sacrificing image 
quality.

Face Detection technology
Sony’s Face Detection technology can 
automatically distinguish between 
children and adults. Face Detection 

technology detects up to eight 
individual faces and adjusts focus, 
exposure, and white balance to help 
deliver crisp, properly lit images of 
family and friends.

Motion Detection
Motion Detection, along with Face 
Motion Detection adjusts ISO sensitivity 
and increases the shutter speed when 
movement is detected, reducing blur in 
moving subjects and faces.

ADDITIONAL FEATURES

Anti-blink Function

Smile Shutter™  technology 

Easy Shooting Mode:

Dynamic Range Optimizer Standard 
and Plus

Intelligent AF

Viewing modes

Function Guide

In-Camera Retouching Tools

PHOTOMUSIC

Lithium-ion battery

Media Card Slot

PhotoTV HD

Includes Sony® PMB (Picture Motion 
Browser) Software ver. 5.0

Includes Sony® PMBP (Picture Motion 
Browser Portable) software3 

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