Sony DSC-W310/B Marketing Specifications

Sony Cameras Marketing Specifications - DSC-W310/B.
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DSC-W310/B

Cyber-shot® Digital Still Camera

 

 

 

 

The DSC-W310 captures amazingly detailed images with a 28mm equivalent wide angle 4x zoom 
lens. Taking and reviewing images is made easy with a 2.7”” LCD and advanced features including 
Easy mode, iAuto and SteadyShot® Image Stabilization™  make it easy to capture great images in 
various conditions.

 

 

12.1 Megapixel Super HAD™  CCD 
Image Sensor
A powerful 12.1 megapixel 1/2.3” Super 
HAD™  CCD image sensor helps you 
capture gorgeous images with superb 
contrast and clarity down to the finest 
detail. With 12.1 megapixels, you can 
create stunning, photo-quality prints up 
to A3+ (13x19”) size, or crop your 
images and still come away with high 
resolution shots.

2.7” Clear Photo LCD™  display (230k 
pixels)
Generous 2.7” (230K pixels) Clear 
Photo LCD™  display 
features sharp, natural color that makes 
it easy to compose shots, read menus, 
and view photos, even in bright 
sunlight.

Sony Lens with 4x Optical Zoom with 
28mm equivalent wide
Sony 4x optical zoom lens with 28mm 
equivalent wide angle brings distant 
subjects closer for great outdoor, sports, 
and travel photos.

Intelligent Scene Recognition (iSCN) 
Mode
Intelligent Scene Recognition (iSCN) 
Mode automatically detects seven 
different types of scenes and, within just 
1/30th of a second, selects the 
appropriate camera settings: Backlight, 
Backlight Portrait, Twilight, Twilight 
Portrait, Portrait, Landscape and Macro.

SteadyShot™  image stabilization 
SteadyShot™  image stabilization 
compensates for camera shake and 
helps prevent blur through use of digital 
processing technologies

Face Detection technology
Face Detection technology detects up 
to eight individual faces and adjusts 
flash focus and exposure to help deliver 
crisp, properly lit images of family and 
friends.

Smile Shutter™  technology 
Smile Shutter™  technology captures a 
smile the moment it happens. Simply 
press the Smile Shutter™  button and the 
camera does the rest. You can also 
indicate the degree of Smile Detection 
Sensitivity. Intelligent Scene Recognition 
can now be used together with Smile 
Shutter™  mode when the Intelligent 
Auto mode is on. This means that 
beautiful smiles can be captured with 
settings optimized for the particular 
scene, even in difficult conditions such 
as twilight and backlighting.

Scene Modes
The DSC-W310 features 8 convenient 
scene modes: High Sensitivity / 
Twilight / Twilight Portrait / Portrait / 
Landscape / Beach / Snow / Gourmet

Easy Shooting Mode
With Easy Shooting Mode, even 
beginners can take great photos. In 
Easy Shooting Mode, easy-
tounderstand
basic instructions are displayed on the 
LCD screen and the camera switches to 
all
automatic settings, removing several 
function choices and allowing you to 
focus on just your subject.
Since this mode works together with 
Intelligent Scene Recognition, the 
camera selects the optimum
setting for each scene. In addition the 
easy mode simplifies preview mode.

In-Camera Retouching Tools
Retouch and enhance your photos on 
the go with in-camera Trimming and 
Red-Eye Correction.

Lithium-ion battery
Included lithium-ion battery provides 
added convenience with longer lasting 
power than alkaline batteries (capacity 
of 220 images or 110 minutes for 
viewing still images).

Media card slot
For convenient storage and sharing of 
your images, the DSC-W310 accepts 
Memory Stick Duo™ /Memory Stick PRO 
Duo™ /Memory Stick PRO-HG Duo™  
media (sold separately) and SD/SDHC 
media (sold separately).6 

Includes Sony® PMB (Picture Motion 
Browser) Software ver. 5.0
Sony Picture Motion Browser software 
offers a simple, intuitive way to transfer, 
sort, and view your video and still 
images on your compatible PC. In 
addition, multiple output options let 
you burn your memories to DVD (sold 
separately), as well as take advantage 
of one click upload to a number of 
popular video and photo sharing 
sites.4  

Includes Sony® PMB Portable 
software
With the pre-installed Picture Motion 
Browser (PMB) Portable software the 
DSC-W310 makes it easy to pre-select 
videos and images in the camera and 
conveniently upload them from the 
camera to a compatible PC and 
popular Internet sharing sites without 
the need for any additional software or 
install.

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Colors Available
The Cyber-shot® DSC-W310 camera is 
available in silver, black and pink.

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