Panasonic Toughpad FZ-R1 User's Manual | Page 4
3
© The Economist Intelligence Unit Limited 2015
Creating a seamless retail customer experience
People have changed the way they shop.
Rather than going to the nearest store to
research and make a purchase, many will now
research online and buy in-store, or vice versa.
Moreover, especially with mobile technology
becoming more popular, people expect to be
able to shop whenever they want and wherever
they are. Retailers have little choice but to
react to behaviour that has already changed,
and to consumers who are increasingly
intolerant of being told that they must fi t in
with a seller’s choice of time and location.
In practice, this can mean some major changes
for retailers, whose operations are often
organised around a physical store network,
with separate businesses covering areas such
as online and telephone sales. Companies
need to reorganise to abolish the distinction
between individual business units. Staff
incentives and targets need rethinking, so that
they take account of wider sales, including
online, rather than simply measuring the
performance of an individual store or sales
channel. And there needs to be investment in
information technology (IT), so that all the
various platforms are unifi ed from a user’s
point of view.
Executive
summary
In this report The Economist Intelligence Unit
(EIU) asked retailers and analysts what has
been done already, and what needs to be done,
to become omnichannel—meaning not just
whether retailers are using a variety of sales
platforms, from physical stores to online and
smartphone apps, but also whether they have
joined up the various technologies being used,
so that customers enjoy a seamless shopping
experience wherever and however they buy. We
also separated out the retailers who responded
to the global survey to get a snapshot of
industry opinion.
The main fi ndings include the following.
Many big retailers are working towards
omnichannel, but progress remains modest.
Online continues to account for a relatively
small share of the total retail market, but
big retailers increasingly accept that they
must offer a good service across different
platforms—and join them together effectively.
However, our survey found that many retailers
have yet to carry out basic steps, such as
adapting their websites to mobile apps. Few
have hired a person to take overall charge of
the customer journey or have unifi ed their
customer service across platforms, suggesting
very little progress towards omnichannel
retailing.
Also See for Panasonic Toughpad FZ-R1
Related Manuals for Panasonic Toughpad FZ-R1
-
Huawei Tablets S7-301U Owner's Manual
64 pages
-
Huawei Tablets S7-701u Owner's Manual
85 pages
-
RCA Tablets RCT6077W2 7 /Owner's Manual
36 pages
-
RCA Tablets RCT6077W22 7/ 8GB Owner's Manual
36 pages
-
Lenovo Tablets YOGA TABLET 10 User's Manual
27 pages
-
Lenovo Tablets TAB A10-70 User's Manual
29 pages
-
Lenovo Tablets TAB A7-30 User's Manual
29 pages
-
Verizon Tablets ellipsis 7 User's Manual
95 pages
-
HP Tablets 8 G2 Tablet - 1411 Maintenance and Service Guide
35 pages
-
Samsung Tablets Galaxy Tab 3 GT-P5210 User's Manual
214 pages
-
Samsung Tablets Galaxy Tab 3 SM T210R User's Manual
206 pages
-
Samsung Tablets Galaxy Tab 3 SM-T310 User's Manual
214 pages
-
Lenovo Tablets A1000 59374135 User's Manual
25 pages
-
Lenovo Tablets ThinkPad T430 User's Manual
192 pages
-
Apple Tablets Apple iPad MC769LL/A User's Manual
198 pages
-
LeapFrog Tablets LeapPad 2 32610 User's Manual
4 pages
-
HP Tablets Tablet HP EliteBook 2760p User's Manual
121 pages
-
ASUS Tablets MeMO Pad FHD 10 (ME302C) E8319 User's Manual
96 pages
-
ASUS Tablets Transformer Pad (TF103C) E9029 User's Manual
22 pages
-
RCA Tablets 8 Apollo RCT657W23 Instruction Manual
29 pages
-
RCA Tablets Pro10 Edition RCT6103W46 Instruction Manual
20 pages
-
Panasonic Tablets Toughpad FZ-M1 User's Manual
9 pages
-
Samsung Tablets SM-T230NU User's Manual
105 pages
-
Acer Tablets B1-710 Owner's Manual
48 pages