Canon imagePRESS 1110+ Business Builder Brochure | Page 4

Canon B/W imagePRESS Digital Presses Business Builder Brochure - imagePRESS 1110+.
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BUSINESS SELF ASSESSMENT TOOL

A business assessment of your digital print knowledge base and readiness will help determine how digitally oriented 
your company is today.  This analysis is the pivotal starting point in an exciting digital journey.

The Essential Business Builder Program Self-Assessment takes an in-depth look at your company’s strengths and 
weaknesses in three key areas:

Sales, marketing and general business

Production

Customer Service

The Business Assessment Tool will guide you through a list of questions to help you evaluate your business in order to 
develop a forward-thinking, digital business plan.  You will rate 23 of your most important business characteristics on 
their current state of strength or weakness, and then plan to maximize your strong points while identifying methods to 
overcome weaknesses, turning them into future strengths.

The owner and other key company managers either perform this “Self-Assessment” or work with a Canon mentor, 
who will visit your site to facilitate this important business analysis. If done well, this Business Assessment will bring 
your management team to consensus on the most compelling business issues you face and prepare your team to build 
a strong and successful digital business. 

BEST PRACTICES TOOL

Using research based on the industry’s profit leaders, the Best Practices Tool illustrates real-world scenarios to help 
transform and reposition your company with a host of proven recommendations. The knowledge gained from the 
Business Self-Assessment will assist you with bridging your unique gaps using suggestions and practical solutions for 
improving your company’s business position.

These easy-to-follow steps enable your managers to strengthen areas such as digital competence, consultative 
selling, pricing, competitive analysis, workflow, variable data printing, new customer service requirements, overall 
management strategy and more. Outperforming the competition requires not only good ideas, but also solid methods 
to execute, and that is what the Best Practices Tool delivers. The sales, marketing, and general business sections of 
the Best Practices Tool are designed to provide a framework for readying your company to sell digital printing and other 
ancillary services to customers in leading industry segments.

The Business Self- Assessment and the Best Practices Tool will 
determine how digitally oriented your company is and illustrate real 
world scenarios to help transform and reposition your company 
with a host of proven recommendations.

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